In the current issue of Experience Life

June 25, 2014

My story on food dyes:Caramel_Color_in_a_Cola

Food blogger Vani Hari (a.k.a. the Food Babe) is not a big fan of the artificial dyes that permeate such items as flavored yogurt, canned white frosting, and grocery-store meats. So, when she discovered that many food manufacturers use only natural dyes in the European versions of their products, she decided to take action.

“I felt like there was injustice in the way food companies are producing safer, better products overseas than here in America,” she says. “It’s a double standard.”

Kraft, for instance, doesn’t use artificial food dyes in its Macaroni & Cheese Dinners in other countries, such as the United Kingdom. Upset by the discrepancy, Hari collected more than 350,000 signatures on a petition, launched in March 2013, to compel the company to take Yellow No. 5 and Yellow No. 6 out of its American version. Last fall, Kraft agreed to use natural dyes, including paprika, for its newer mac-and-cheese products, such as its SpongeBob SquarePants meal. The company also promised “to make improvement where we can.”

While some natural-food advocates celebrate Kraft’s shift as a victory, others point out that the original mac-and-cheese, in the iconic blue box, still uses artificial colors — as do a vast array of other processed foods, including soda, crackers, candy, cereal, lasagna, and ice cream.

Read the full story here.


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